Expertise

Enterprise Architecture, Salesforce, Data Cloud, AI, Experience Cloud, Sharing & Visibility, Platform Scalability, Enterprise Integration, and Customer Experience Modernization.

I enjoy sharing practical lessons learned from designing and scaling enterprise systems in real-world environments, with a focus on architecture, performance, security, scalability, and modernization.

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Selected Talks

2026

The Hidden Cost of Data in Salesforce
TrueNorthDreamin ’26 (May 11–12, 2026), Toronto, Ontario, Canada

Identity at Scale: Debugging Reality in Salesforce Data 360
CactusForce ’26 (January 22–23, 2026), Scottsdale, Arizona, USA

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2025

Surviving Data Cloud Scale: War Stories and Tactics
Dreamforce (October 14–16, 2025), San Francisco, California, USA

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2024

Generate Enterprise-Grade Apex Test Classes Utilizing Generative AI
Northeast Dreamin’ (October 2024), Manchester, New Hampshire, USA

Can we automate Apex Test Class generation using Salesforce AI Tool GitHub Copilot?
Southeast Dreamin’ (July 2024), Atlanta, Georgia, USA

Utilize Multilingual Einstein Bot to Elevate Your Customer Experience
CactusForce (January 2024), Phoenix, Arizona, USA

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2023

Utilize Einstein Vision to Quickly Categorize Your Documents Using Optical Character Recognition
Midwest Dreamin’ (August 2023), Minneapolis, Minnesota, USA

Unlock the Power of Salesforce Restriction and Scoping Rules
CactusForce (January 2023), Phoenix, Arizona, USA

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2022

Exploring a New Era in Experience Cloud Data Visibility
CactusForce (January 2022), Phoenix, Arizona, USA

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2021

Pushing Boundaries to Architect Large-Scale Experience Cloud Using Modern Data Visibility Techniques
CactusForce Virtual Conference (January 2021)

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2020

Large-Scale Community Cloud Implementation with Advanced Sharing and Security
CactusForce (January 2020), Phoenix, Arizona, USA